Keep Your Readers Forever
Readers are hard enough to get, but have you given any thought about how to keep them? Today’s guest, Dr. Matt Champagne, is a psychologist and a ‘survey expert,’ but don’t let that put you off. It’s the ideas BEHIND what makes a successful survey that can help you get in touch with your readers, resonate with them, and make them fans for life. - Sterling and Stone
The Secret to Better Surveys
Having a ‘satisfied’ customer isn’t enough these days. What you need to do is create ‘lifers,’ and one of the best ways to do that is through surveys. Yes, I said surveys. But just ‘asking’ isn’t enough. Today’s guest, Dr. Matt Champagne has been helping businesses create better surveys for nearly two decades. And he’s convinced that nearly all of us have been doing it wrong.
4:00 – Matt talks about what the ‘autopsy approach’ is, and the biggest mistakes businesses make.
8:00 – Matt explains his principles of psychology, and shows how social media would fail if we treated it like we treat our surveys.
11:00 – According to Matt, surveys are key to earning lifelong customers, and he explains the why and how. He also explains why ‘asking’ is the complete wrong approach.
18:00 – Matt explains why he doesn’t use the ‘satisfied customer’ approach, and the surprising way to make your customers happy.
22:00 – Matt sums up what makes a great survey, and the short list of what you need to do to create it.
How to Use Surveys So Your Customers Actually Respond To You
Dr. Matt Champagne has created and critiqued more than 6000 surveys for learning organizations. He’s been an adviser to dozens of fortune 100 companies and non-profit organizations. He was named Technology Visionary of 2015 by Survey magazine for his pioneering work merging psychological principles and online educational technologies. He’s been a speaker at over 60+ conferences.
If you’ve ever been frustrated about the results of your surveys, Dr. Champagne’s strategies will help you turn the corner and start using surveys in a much more productive and effective way. Get to know your clients and build stronger relationships with them while creating raving fans.
04:45 - Matt’s takeaways from seeing over 6 thousand surveys
11:00 - How to get a high percentage reply
14:11 - What you should send in your first email for your survey.
18:00 - Why should you do surveys.
25:15 - The biggest takeaway from doing surveys and Matt’s survey plan.
34:00 - 3 Strategies you can apply to your surveys.
40:00 - We turn the corner and ask Matt about him.