The Secret to Better Surveys
The Secret to Better Surveys: http://mirasee.com/blog/surveys-matt-champagne/
At 4:00 – Matt talks about what the ‘autopsy approach’ is, and the biggest mistakes businesses make.
At 8:00 – Matt explains his principles of psychology, and shows how social media would fail if we treated it like we treat our surveys.
At 11:00 – According to Matt, surveys are key to earning lifelong customers, and he explains the why and how. He also explains why ‘asking’ is the complete wrong approach.
At 18:00 – Matt explains why he doesn’t use the ‘satisfied customer’ approach, and the surprising way to make your customers happy.
At 22:00 – Matt sums up what makes a great survey, and the short list of what you need to do to create it.
How to Use Surveys So Your Customers Actually Respond To You
Runtime: 53 Minutes
Dr. Matt Champagne has created and critiqued more than 6000 surveys for learning organizations. He’s been an advisor to dozens of fortune 100 companies and non-profit organizations. He was named Technology Visionary of 2015 by Survey magazine for his pioneering work merging psychological principles and online educational technologies. He’s been a speaker at over 60+ conferences.
If you’ve ever been frustrated about the results of your surveys, Dr. Champagne’s strategies will help you turn the corner and start using surveys in a much more productive and effective way. Get to know your clients and build stronger relationships with them while creating raving fans.
4:45 Matt’s takeaways from seeing over 6 thousand surveys
11:00 How to get a high percentage reply
14:11 What you should send in your first email for your survey.
18:00 Why should you do surveys.
25:15 The biggest takeaway from doing surveys and Matt’s survey plan.
34:00 3 Strategies you can apply to your surveys.
40:00 We turn the corner and ask Matt about him.