Podcasts

Subscribe to the show: Go to the Apple podcast directory.  Be sure to rate the show and give a review. Include your name and website and I will promote it on an upcoming show!

Check me out on Stitcher
Keep Your Customers Forever

Episode 007: It works for me, it will work for you

We can be super choosy.  With so many people selling us tools and methods and apps that (they say) we absolutely MUST have for our business or our life, let’s use a solid criterion for selecting.  If their proof of results consists of “it worked for me so it will work for you”, then hide your wallet.  If the proof is based on independent empirical data and is couched in the solid research of others, then it may be a good choice.
Click here to Read More


Subscribe to the show: Go to the Apple podcast directory.  Be sure to rate the show and give a review. Include your name and website and I will promote it on an upcoming show!

Check me out on Stitcher
Keep Your Customers Forever

Episode 006: This season’s most harmful survey practice

You’ve seen others use it and wonder if you should use it yourself: the technique where you segment or bucket prospects.  This practice violates several psychological principles and most are methodologically unsound so that you drive people away, gather misinformation and make some people think poorly of you.  Avoid it.  Here’s why.
Click here to Read More

Subscribe to the show: Go to the Apple podcast directory.  Be sure to rate the show and give a review. Include your name and website and I will promote it on an upcoming show!

Check me out on Stitcher
Keep Your Customers Forever

Episode 003: Three billion reasons you don't want satisfied customers

We need to stop trying to satisfy our customers, members and clients, and focus on turning them into LIFERS - folks that aren't going to leave us for a lifetime. Here are the 3 billion reasons why.
Click here to Read More

 

Subscribe to the show: Go to the Apple podcast directory.  Be sure to rate the show and give a review. Include your name and website and I will promote it on an upcoming show!

Check me out on Stitcher
Keep Your Customers Forever

Keep Your Readers Forever

Check it out on Youtube

Readers are hard enough to get, but have you given any thought about how to keep them? Today’s guest, Dr. Matt Champagne, is a psychologist and a ‘survey expert,’ but don’t let that put you off. It’s the ideas BEHIND what makes a successful survey that can help you get in touch with your readers, resonate with them, and make them fans for life. - Sterling and Stone

Subscribe to the show: Go to the Apple podcast directory.  Be sure to rate the show and give a review. Include your name and website and I will promote it on an upcoming show!

Check me out on Stitcher
Keep Your Customers Forever

The Secret to Better Surveys

The Secret to Better Surveys: CLICK HERE
Check it out on iTunes

Having a ‘satisfied’ customer isn’t enough these days. What you need to do is create ‘lifers,’ and one of the best ways to do that is through surveys. Yes, I said surveys. But just ‘asking’ isn’t enough. Today’s guest, Dr. Matt Champagne has been helping businesses create better surveys for nearly two decades. And he’s convinced that nearly all of us have been doing it wrong.

Click here to Read More

Subscribe to the show: Go to the Apple podcast directory.  Be sure to rate the show and give a review. Include your name and website and I will promote it on an upcoming show!

Check me out on Stitcher
Keep Your Customers Forever

How to Use Surveys So Your Customers Actually Respond To You

Check it out on iTunes

Dr. Matt Champagne has created and critiqued more than 6000 surveys for learning organizations. He’s been an adviser to dozens of fortune 100 companies and non-profit organizations. He was named Technology Visionary of 2015 by Survey magazine for his pioneering work merging psychological principles and online educational technologies. He’s been a speaker at over 60+ conferences.

If you’ve ever been frustrated about the results of your surveys, Dr. Champagne’s strategies will help you turn the corner and start using surveys in a much more productive and effective way. Get to know your clients and build stronger relationships with them while creating raving fans.

Click here to Read More