Who’s in YOUR Mastermind?
Personal development and Business “Masterminds” are all the rage. If you ran your own Mastermind, which legendary experts would you…
It Works for Me, It Will Work for You
We can be super choosy. With so many people selling us tools and methods and apps that (they say) we…
“Monkeys bit me”: 15 Curious Survey Responses From Cruisers
Although I have gathered comments from more than 8 million survey respondents over the past 21 years, I still hear…
Let’s Survey like it’s 1999
What were you doing in 1999? How many Tweets did you send each day? How many friends did you have…
Get feedback in small bites
An excellent practice to engage your customers, members and students, and to dramatically increase response rate is the use of…
3 Billion Reasons to Not “Satisfy” Your Customers
We've all heard there will be 3 billion people coming on to the internet in the next 6 to 8…
The Worst Survey Questions Ever? You Responded!
Gee, I know you don’t like bad survey questions but I didn’t realize how much! The best question drawn from…
A Devastating Error Made on Most Surveys
One of the most common errors found on evaluation forms and customer surveys is the misuse of the “not applicable”…
Avoid the “Incentive Inflation” Trap in Your Surveys
There are many methods to dramatically increase response rates on your surveys. Spending money on incentives is not one of…
Is My Survey Too Long? (and 3 more popular questions)
Among the most frequent questions I’ve been asked over the past 20 years are: What is the optimal number of…
5 More Ways to Build Massive Audience with Periscope
LinkedIn, Facebook and Twitter are crowded. But 9.2 million Periscope users restlessly wait for content every day. Your content and 1,000,000…
You Only Get One Chance to Talk to Customers, Right?
Too many organizations consider each survey to be their one and only chance to talk to customers. This mindset leads…
Are Your Surveys “Conversations” or “Cold Calls”?
When launching an online survey, it is your choice to make it a CONVERSATION or a COLD CALL. Inexplicably, the…
Treating Survey Respondents Like Strangers
One of the best ways to have customers, students, employees, or members ignore your surveys and evaluation forms is to…
How to Get Interpretable Feedback: Two Best Examples
The keys to writing the best questions on your survey or evaluation form are: (1) choose a response scale that…
Wasting Your Useful Internal Benchmarks
It seems that the argument is over: most companies have embraced the false promises of external benchmarks. They will annoy…
Treat Your Survey Respondents Like a “First Date”
One of the most frequent questions I have been asked over the past 20 years is “what is the BEST…
Frustrate Your Employees With This Destructive Survey Practice
The Net Promoter Score is the most egregious survey practice in most organizations. The NPS violates the foundations of psychological…
Using Humor to Increase Survey Engagement
[Originally published at Research Access] Here is an important topic that rarely gets much discussion. Why are surveys so humorless?…
SurveySocial: The Evolution of Surveys in the digital age
When people ask why surveys “don’t work” - yield low response rates, vague comments and no clear results - I…